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Launch Tactics

Quick Guide to Launching on Product Hunt

A condensed guide with the most important factors about launching on Product Hunt

Jun 9, 2022

Are you ready to launch your product, service, or project on ProductHunt? Launching on ProductHunt can be an incredibly powerful way to gain exposure and engagement for your product. It is important to take the time to plan the launch of your project in order to maximize the potential success of your ProductHunt launch. This article provides an ultimate guide to launching on ProductHunt with comprehensive advice on how to plan and execute a successful launch.

Step 1: Prepare Your Product

  • Make sure your product is polished and ready for launch.

  • Create a landing page or website for your product that clearly explains its features and benefits.

  • Gather testimonials or reviews from beta testers or early adopters.

  • Create a short video that showcases your product in action.

Step 2: Build Buzz

  • Reach out to your network and ask them to upvote and share your launch on Product Hunt.

  • Use social media to build anticipation for your launch and share updates about your progress.

  • Reach out to relevant influencers or bloggers and ask them to feature your product.

Step 3: Engage with the Community

  • Be active on Product Hunt before and after your launch.

  • Respond to comments and questions from the community in a timely and professional manner.

  • Engage with other makers and hunters to build relationships and gain visibility for your product.


Step 4: Maximize Your Results

  • Analyze your launch data and use it to improve your product and future launches.

  • Utilize paid ads and marketing campaigns to increase your visibility and reach.

  • Continuously engage with your customers, gather feedback and improve your product based on it.

Tips

  • Make sure to choose the right category and use appropriate tags while submitting your product.

  • Choose the right time to launch, ideally on a week day morning.

  • Try to build a relationship with the Product Hunt community before launching.

  • Reach out to the Product Hunt community for feedback and beta testers.

  • Don't be afraid to be creative with your launch to make it more interesting.

  • Follow up with people who have upvoted or commented on your launch.

  • It’s important to remember that launching on Product Hunt is not just about getting a lot of upvotes, it's about building relationships and getting exposure for your product. If you engage with the community and make the most of your launch, you'll be able to achieve long-term success

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